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Multinational e-commerce giant eBay unveiled a series of exclusive NFTs in collaboration with OneOf, a green NFT platform for communities across music, sports, and lifestyle.

Dubbed as the “Genesis” NFT Collection, the highlights include 3D and animated interpretations of the iconic athletes featured on Sports Illustrated covers over the years, the first of which features record-breaking Canadian hockey legend, Wayne Gretzky.

As per the press release, the collection comprises thirteen limited-edition digital collectibles such as green, gold, platinum, and diamond tier NFTs. Each NFT whose price starts from $10 features a 3D rendering or animation of Gretzky with an iconic pose on the ice.

Speaking on its first NFT partnership, Dawn Block, VP at eBay stated,

NFTs and blockchain technology are revolutionizing the collectibles space, and are increasingly viewed as an investment opportunity for enthusiasts. Through our partnership with OneOf, eBay is now making coveted NFTs more accessible to a new generation of collectors everywhere. This builds upon our commitment to deliver high-passion, high-value items to the eBay community of buyers and sellers.

Its partner firm OneOf claims to be a “green” NFT platform that uses energy-efficient blockchain technology.

eBay’s 142M users will now have access to high-value collectibles

Through its 142 million buyers and millions of sellers worldwide, the global commerce player can leverage its inventory, maintain an open marketplace, and make high-value collectibles more accessible, with the collaborating partner.

That said, even though the e-commerce firm has a significant presence in the online shopping space, the company will now have its work cut out for it competing with dozens of crypto native NFT marketplaces already out there.

eBay is now among a growing number of entities looking to incorporate NFTs into their platforms. Instagram recently announced that it will start testing NFTs with select creators in the United States.

Additionally, Spotify also revealed last week that it’s testing a new feature that allows artists to promote their NFTs on their profiles.

As for eBay, its obsession with Nft began in February this year when CEO Jamie Iannone told CNBC that it was looking to get into the sector, in an effort to be the go-to marketplace for Gen Z and millennials.

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