Alyssa Powell/Business Insider

We hope you got everything you wanted this Black Friday and Cyber Monday. Curious what other shoppers bought? Well, that’s why we wrote this article.From Disney+ to Parachute Bedding to Kindle e-readers, these were the 20 top sellers among Business Insider readers last year.Some of these discounts are still active as Cyber Week deals, so you can still save while getting a head start on your 2019 holiday gifting. Black Friday and Cyber Monday are the biggest shopping events of the year. They’re a good way to make a major dent in your holiday gift shopping or perhaps even treat yourself to something you’ve been eyeing. With Black Friday and Cyber Monday 2019 now behind us, we thought it would be fun to take a look at what Business Insider readers bought.Our readers’ purchases told us a few things. Like, they’re using tech in all sorts of ways to streamline their lives. Unsurprisingly, smart home device purchases, particularly from the Amazon Echo family, were toward the top of the list. And, they love streaming content. Services like Disney+ and Hulu made the list, as well as streaming devices like the Fire TV 4K. While this data tells us a lot about the types of products and services you’re interested in, we still love it when you drop us a line at [email protected] and tell us things you’d like to hear more about or are perhaps having trouble finding on your own.The 20 products Business Insider readers bought most on Black Friday 2019:

3. Limited-edition Allbirds


Women’s Nature Collection Tree Runners, available at Allbirds, $95Men’s Nature Collection Tree Runners, available at Allbirds, $95Black Friday/Cyber Monday deal: Limited-edition Tree Runner colorwaysWhile Allbirds didn’t actually offer any discounts, the brand dropped three new colorways of its Tree Runners. The Tree Runners are made of eucalyptus pulp, a more sustainable textile that also provides a cooling, moisture-wicking effect. These limited-edition styles are the first patterned Tree Runners the brand has ever released. While Black Friday may be in the past, these styles are still available for purchase. If you’re interested in a pair of your own, we’d recommend acting fast, as limited-edition Allbirds tend to sell out quickly. Read our full review of the Allbirds Tree Runners. 

4. Bombas socks


Bombas Socks, available at Bombas, from $10.80Black Friday/Cyber Monday deal: Save 20% sitewideIt may seem odd to wax poetic about a pair of socks, but Bombas has achieved a status so cult-like that here we are, years later, still talking about how much we love them. From knee-highs to no-shows, every pair of socks is thoughtfully engineered to solve all of the common pain points associated with socks like heat-trapping fabrics and uncomfortable seams, among others. Not only are Bombas socks that good, but the company is doing good too. For every pair of Bombas bought, one is donated to someone in need. We’re not surprised that our readers took advantage of the sitewide 20%-off deal. Find our full review of Bombas socks here. 

6. Instant Pot Duo


Instant Pot Duo 6-Quart 7-in-1 Pressure Cooker, available at Amazon, $49 (originally $99.95) [You save $50.95]Black Friday/Cyber Monday deal: $51 offWith seven functions in one device, the Instant Pot is so versatile we think it’s worth adding to your kitchen (because many of us have added it to ours). Our readers agreed with us this Cyber Monday. The Instant Pot Duo gives even amateur home cooks the ability to make everything from delicious soups to juicy meats to yogurts and more. The 6-Quart Duo is our favorite model for how it balances price, performance, and size. Six quarts is good for just about any space — it’s big enough to make large batches. At just $50 right now, it’s a great entry-point into the world of pressure cooking. 

7. iRobot Roomba 675 Vacuum


iRobot Roomba 675 Robot Vacuum, available at Amazon, $199.99 (originally $299.99) [You save $100]Black Friday/Cyber Monday deal: $100 offA clean home is important, but for most of us, vacuuming feels like a major time suck. A robot vacuum is a perfect solution — it cleans your floors and you don’t even have to lift a finger. The iRobot Roomba 675 connects to an app on your phone so you can program the vacuum to clean your floors anytime, even when you’re not home. It saves you time, effort, and it’s pretty fun to watch it work its magic, too. 

9. Hulu membership

Alyssa Powell/Business Insider

Sign up for a Hulu subscription from $5.99 a monthBlack Friday/Cyber Monday deal: A year of Hulu for $1.99 a monthHulu is one of our favorite streaming services — it’s a great way to stay up to date on your favorite cable TV shows sans cable. There’s a range of different Hulu plans — with or without advertisements; with special add-on channels; a bundle with Disney+ and ESPN — but the most basic starts at $5.99 a month. As a Cyber Monday deal, subscribers could save $4 and get the service for just $1.99 a month. At that price, we’re not surprised this was such a popular deal. 

10. Fire TV Stick 4K


Fire TV Stick 4K with Alexa Voice Remote, available at Amazon, $49.99Black Friday/Cyber Monday deal: Save $25The Fire TV Stick brings all of your favorite streaming apps — like Netflix, Hulu, HBO NOW, and YouTube — together in one place, so you can conveniently stream all of your favorite shows and movies. The 4K Ultra-HD is an upgrade from the original version of the device and gives you a sharper, more vivid picture quality. This deal was so popular over Black Friday and Cyber Monday that it sold out, but you can pre-order now — it’ll be back in stock on December 26. Read our full review of the Fire TK Stick 4K here. 

11. Amazon Smart Plug


Amazon Smart Plug, available at Amazon, $24.99Black Friday/Cyber Monday deal: $4.99 when bundled with select Amazon devicesA smart plug lets you control your outlets from your smartphone, whether you’re in the living room or out running errands. It’s compatible with Alexa if you want to go hands-free, and you don’t even need a smart home hub to get started. 

16. Echo Show 5


Echo Show 5, available at Amazon, $59.99 (originally $89.99) [You save $30]Black Friday/Cyber Monday deal: $40 offAn Echo speaker with a compact display, the Echo Show 5 is a great addition to any room. You can play your favorite music, watch Prime video, view security camera footage, and see Alexa’s responses to any questions you may ask. With plenty of cool features and a small design that’s suitable for any space, we’re not surprised our readers loved this deal. 

19. Vitamix 5200 Blender


Vitamix 5200 Professional-Grade Blender, available at Amazon, $399.95Black Friday/Cyber Monday deal: $136 offVitamix makes some of the most powerful blenders around. Not only is the Vitamix 5200 great for classics like smoothies and shakes, but it can also make dressings, dips, batters, doughs, and even hot soups. While pricey, we think a Vitamix blender is worth the splurge, especially with a solid Black Friday deal, and clearly our readers agreed. 

20. iRobot Roomba E5


iRobot Roomba E5 Robot Vacuum, available at Amazon, $279 (originally $379.99) [You save $100.99]Black Friday/Cyber Monday deal: $101 offA robot vacuum makes the most tedious chore (vacuuming) a breeze. Just connect to the app on your phone, program the vacuum to clean your floors, and go on with your day. This model is particularly great for houses with pets as it captures 99% of allergens, dust, and dander. 

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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]


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